Asking for the Business
I found a great new blog with a great post about Staying Focused and asking for the business. The blog is Ideas Leadership and Vision by Matt Sunshine
While the sales Matt discusses were not retail, I think there is a very strong point to be made here. The sales person in question was doing everything right and following all the steps but forgetting to check with the customer to make sure they were following along.
During your conversations with the customer, do you check to make sure you are both on the same page? I have a habit of always asking "Does that make sense?" or "How do you feel about that?" as a way to gauge how the sales process if flowing. It helps me keep in touch with where the customer is during the sale.
And always ask these magic words. "Would you like to get that today?"
I can guarantee you that you will improve your sales by 20% if you just make sure you ask for the sale after every presentation. Most retail sales associates don't and I bet you don't ask as much as you think you do. I challenge you to focus on asking for the sale in your next 10 customer engagements. I bet you will be suprised at the results.
I recommend Matt's weblog as one to add to your weekly reading. Great blog!
Very useful information. Thanks for sharing!
Posted by: myspace design | July 03, 2008 at 07:36 AM